Aston Martin opened its first exclusive boutique in the heart of London’s Mayfair to showcase “the art of living” luxury products and celebrate the company’s 103 years as one of the few independent automotive manufacturers in the world.
Located at 8 Dover Street in posh Mayfair — across from The Arts Club and a few doors down from the Christian Louboutin and Victoria Beckham shops — it boasts of being on one of the most prestigious streets in London.
“Dover Street mixes art, culture, shopping, luxury and elegance. It’s the perfect place for Aston Martin,” said the company’s Chief Creative Officer, Marek Reichman.
“No. 8 Dover Street is a place where existing customers, admirers of the brand and people new to the marque can understand our design philosophies and experience the spirit of Aston Martin.”
Despite having products on display, the store is less of a retail store and more of a destination where admirers of the Aston Martin experience the elegance and exclusivity associated with the brand.
Katia Bassi, Managing Director of Aston Martin Brand said, “No. 8 Dover Street provides the perfect environment for us for us to showcase the beautifully crafted products and experiences offered through Art of Living by Aston Martin. It’s a space where we express our brand DNA through other brands.”
This concept store will also be used as a destination for design classes, exclusive events and art exhibitions where people will discover new art trends.
The store design was conceived by Reichman, who designed the car featured in “Spectre,” the latest James Bond movie.
Inside the store, the mosaic floor was created with over 500 pieces of European oak, hand cut and assembled on site by a master craftsman. Starting from the center of the room, where a brass plaque displaying the Aston Martin wings is located, the mosaics are laid out to the edge of the room following “the golden ratio” principles and a Nautilus shell design.
Available items for sale include clothes, briefcases, sunglasses, among others, designed in collaboration with Hackett London, FPM, Marma London. Bed linens are produced by Emilia Burano, a renowned Venetian lacemaker. A handcrafted crocodile bag costs up to £15,000 ($20,000). Baby prams are made by Silver Cross, a company founded in 1877 in Yorkshire, England. The pram called “Silver Cross Surf – Aston Martin Edition” displayed in the store has the magnesium alloy exterior and the interior materials (leather and sheepskin) can be customized. The price starts at £3,000 ($4,000).
Customers can also sit down with an expert to customize their cars or AM37 speedboats, manufactured in partnership with Quintessence Yachts.
Aston Martin at No. 8 Dover Street is open seven days a week, from 10 am until 6 pm Monday to Friday and from 11 am to 5 pm on Saturdays and Sundays.