Bentley Motors, this week, has opened its largest showroom in the world, a 75,000 sq. ft. retail development on one of the most famous roads in the United Arab Emirates, Sheikh Zayed Road in Dubai. Bentley Emirates is the result of a multi-million pound investment by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the United Arab Emirates.
The flagship retail space features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and specialised water feature with number plate recognition.
“Bentley Emirates gives our customers in the UEA a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience. With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance,” – Stephen Reynolds, Regional Director, Middle East and Asia Pacific at Bentley Motors.
The striking new retailer design features one of the world’s most advanced luminary façades. Comprising 160,000 LED lights, the façade is able to display a full spectrum of colours, including all standard Bentley car colours and capable of streaming video as well as an unlimited range of graphics and luminary spectacles, including the projection of all of Bentley wood veneers.