The Boca brand launched only two years ago, but in that time Alessandro Cerutti’s watches have managed to carve out a unique niche in what can sometimes be a crowded timepiece field.

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By merging handcrafted details with sleek casements, and preserving artisinal Mexican traditions in the process, Cerutti’s sleek-yet-substanstial watches truly standout in the crowd. The brand’s Alfieri Silver pairs a cooly modern (and nearly Midcentury) silver face, devoid of numbers, with a tonal stainless steel case. When contrasted with a hand-braided leather strap, available in twelve truly handsome hues, the watch really becomes a summertime must-have.

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The combo puts a relad spin on the minimal watches we’re used to seeing, made even fresher by the ability to pick the strap that best suits your personality and warm weather adventures ahead.

BOCA MMXII NOW AVAILABLE ON DOOBAY.COM

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