Girls’ ‘g’ top is featured in poster in which a boy – labelled ‘the little scholar’ – wears a shirt bearing Albert Einstein’s face.

The clothing company Gap has been criticised over a new advertising campaign featuring an image of a boy, labelled “the little scholar”, wearing a T-shirt emblazoned with Albert Einstein’s face next to a girl wearing pink who is called “the social butterfly”.

The ad says of the boy “your future starts here”, while the girl’s clothes are “the talk of the playground”. The campaign has provoked outrage, with critics describing it as sexist.

Among the detractors was the Let Toys Be Toys campaign group, which calls on companies to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.

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