Chanel has just released its first full campaign starring Willow Smith. The musician slash artist and upcoming CR Fashion Book Issue 9 star was named by Karl Lagerfeld as his newest muse in March and was revealed as the face of the house’s Fall 2016-17 eyewear campaign in a teaser launched in June. In the ads, Smith models various takes on three new eyewear styles called Vintage, Urban Chic, and Chanel Coco Chain.
“Willow Smith is the embodiment of her generation’s spirit,” said the house in a statement. “With characteristic natural poise, the young trendsetter was instantly at ease in front of the designer’s camera. Willow Smith’s look and charisma are compelling in this black and white campaign with its minimal backdrop. Swathed in jewels from the Fall-Winter 2016 Ready-to-Wear collection, she breathes new energy into the world of Chanel eyewear.”
The campaign follows Lily-Rose Depp’s first Chanel fragrance campaign, which was released last week.